Polish clothing brand Local Heroes and the Bieber effect
Originally aired on Radio Poland, 1/20
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Local Heroes, a clothing brand created by two 22-year-old Polish girls in 2012, made it big when Justin Bieber wore one of their Doing Real Stuff Sucks T-Shirts.
Since that spell in the spotlight, more and more celebrities such as Rhianna, Cara Delevingne and Miley Cyrus have been sporting the Local Heroes brand. The Polish duo are Areta Szpura and Karolina Słota.
Radio Poland’s Kamila Kudelska sat down with Areta Szpura to discuss the duo’s success and the importance of the internet to their brand.